To celebrate the UK launch of A1 Grand Prix, one of the most prestigious motor racing events in the world, the Victorian interior of the venue was transformed to take on the modern minimalist branding of the organisation itself.
A purpose-built stage was constructed to display a racing car which was disassembled, brought downstairs and reassembled piece by piece! A superb sound and light show enveloped the unveiling of the fantastic car.
With sports presenter Steve Ryder hosting the event, and additional presentations from series founder His Highness Sheikh Maktoum, the event was, in the Sheikh's own words, the most "slick and well-organised" event he had encountered.
